Engaged as a drop in CEO & advisor for Magnetic Me, who invented a patented magnetic closure technology. Magnetic Me had been operating for 7 years with a small wholesale business with stagnant growth, and an undeveloped e-commerce business. Upon engagement, developed and implemented a three-year strategic plan which took the business from a niche brand in revenue to a top tier player in the market, occupying a top-three position in most specialty stores.

Highlights include...

• Built a team of key professionals, growing their 4 person team into a team of 45 skilled professionals. 
• Transitioned their e-commerce business onto the shopify platform.
• Found and engaged outsourced professional resources to support the business.
• Guided and coached both founders and team.
• Built and maintained financial model in order to grow and scale the business, while improving margins and net profit.
• The company scaled an average of 30%+ YOY, growing e-commerce concurrent with wholesale and Amazon channels, while more than doubling EBITDA.
• Optimized operations, increasing supply chain efficiencies by developing a sourcing and costing strategy improving margins and shortening lead times and inventory liability.
• Conceptualized, developed, and launched DTC exclusive "Simply Magnetic Me" label, to capture the mid-tier price customer competing with Burt's Bees, Honest Kids, and other value price brands platforming the company for exponential growth in the value market segment.
• Concurrently developed the magnetic technology partnerships to expand brand recognition with known adjacent brands, such as motherhood maternity amongst others.
• Prepared the company for a successful investment event yielding top valuation for the segment.

Click here to schedule a complimentary consultation to discuss how ODKSA can help you and your team make your company a success.

*At peak EBITDA